The restaurant owners have decided that Italian Street Kitchen is due for a brand update. With new colours, illustration and packaging. They wanted an updated modern look that is fun and playful while remaining soft and friendly while evoking the charm and beauty of Italy.
I led the design team with the art direction as well as personally designing the illustration and packaging.
The owners did not want to change the logo dramatically so we just updated the colours to be fresh and fun
A new set of Illustrations was created by a team member and myself. Inspired by lino prints and basing them off a modern Italian cafe and food lifestyle
I also designed a series of Italian Tiles inspired patterns which will be carried through to pizza boxes packaging.
Pizza boxes are designed to look like Italian tiles which form a patterned while stacked side by side or on top of each other
Pasta bowl depicts a stylish girl eating an impossibly long pasta that wraps around the entire bowl. Grease proof paper continues the Italian theme by having a subtle Italian tiled pattern on it
The illustration on the carry bag continues from the front to the bag depicting a relaxing brunch scene on the streets of venice
This playful illustration style is carried through to all sorts of applications such as in store posters and promotions
LImited time offers and socials capitalises on playful colours and typography