Winner of 2022 ACRAS Award in the category of Best Station Promotion (https://radioinfo.com.au/news/acras/).
I was the sole designer for KIIS FM’s Set You Up for Life campaign which was one of the station’s biggest of the year. Promoted to a national audience of nearly 6.2 million. The Multi week campaign offered a prize of a 4-bedroom townhouse, electric car, and $30 000 in furniture. The project required 20+ assets across prints, digital, social, animation and large-scale installations.
The campaign involved 3 major stakeholders: KIIS 106.5 (Including the Kyle & Jackie O’s team), Wisdom Homes and Oran Park Town. Each had their own brand guidelines and expectations, which I carefully balanced to create a cohesive and engaging design solution.
I built on insights from past campaigns, focusing on what had worked well and created flexible templates to maintain brand consistency across all assets. I also developed knives and layouts for large scall build elements and installations.
Additional assets were needed for spin off promotions like the countdown images, Friday Frenzy and Happy Hour. All of which were distinct but still on brand.
The campaign won Best Station Promotion at the 2022 ACRAS. It was a proud moment for the whole team that reflected strong collaboration, clear communication, and a well-executed creative strategy.