Winner of 2022 ACRAS Award in the category of Best Station Promotion (https://radioinfo.com.au/news/acras/).
I was the sole designer for KIIS FM’s Set You Up for Life campaign which was one of the station’s biggest of the year. Promoted to a national audience of nearly 6.2 million. The Multi week campaign offered a prize of a 4-bedroom townhouse, electric car, and $30 000 in furniture. The project required 20+ assets across prints, digital, social, animation and large-scale installations.
The campaign involved 3 major stakeholders: KIIS 106.5 (Including the Kyle & Jackie O’s team), Wisdom Homes and Oran Park Town. Each had their own brand guidelines and expectations, which I carefully balanced to create a cohesive and engaging design solution.
I built on insights from past campaigns, focusing on what had worked well and created flexible templates to maintain brand consistency across all assets. I also developed knives and layouts for large scall build elements and installations.
Additional assets were needed for spin off promotions like the countdown images, Friday Frenzy and Happy Hour. All of which were distinct but still on brand.
The campaign won Best Station Promotion at the 2022 ACRAS. It was a proud moment for the whole team that reflected strong collaboration, clear communication, and a well-executed creative strategy.
Role: Art Director, Designer, Illustrator
Tools used: Photoshop, Illustrator, Procreate and InDesign
Role: Designer
Tools used: Photoshop, Figma, Canva, Illustrator
Role: Visual and UI designer
The challenge: To design a website for Isabella Cucina Italiana, an upmarket Italian restaurant in Dubai. https://isabellas.ae/
The Solution: Black and white images that alludes to timeless classic elegance portraying aspirational lifestyles. This is contrasted with pops of brand colours and rich images of food and interior design which are appealing.
Tools: Figma, Photoshop, Illustrator
Role: Designer
Tools used: Photoshop, Figma, Canva, Illustrator
6Head, in partnership with Vivid created an immersive dining experience using projection of NSW sea life and rain forests in its dining rooms. I was tasked with creating conceptual art and artist’s impressions at the beginning of the project for art direction purposes as well as promotional material ahead of the event. These were the animated promotional materials that I created.
A series of animated banner ads to promote various movies hosted through Google ads. Designed for high visibility and user engagement across mobile and desktop placements. Used motion subtly to draw attention without disrupting user flow. Built with accessibility and fast load performance in mind
Designing the look and feel of Kyle & Jackie O’s annual haunted house attraction at the 2021 Sydney Easter Show. That year, the team wanted to do a ‘wet’ haunted house experience where customers would be sprayed with water. So I came up with the horror ‘bog’ zombies idea creating artwork that plays on the idea of a derelict house that has been water damaged with bog monsters just lurking around the corner.
A short selection of some of my favourite motion/video projects from 2024
Designing powerpoint slides for an iHeart Podcast Presentation, interpreting data into Infographics.
A series of animated Instagram stories for various marketing campaigns.
Dreamstone approached us to design a special edition wine in collaboration with Meat & Wine Co
Logo lock ups for campaigns pitched for various cilents. These require me to understand the clients branding and language so I could create a personalised lock up for them.
An annual christmas animation sent out to the clients. I was responsible for the creation of the video from the concept, design, animation and editing.
As part of my work with Roadshow Entertainment, this video was made as part of a social media campaign to promote the Australian Movie ' Paper Planes' The artwork and stop motion animation were done by me.
A collection of my favourite motion graphics projects over the years
