A short selection of some of my favourite motion/video projects from 2024

Role: Art Director, Designer, Illustrator

Tools used: Photoshop, Illustrator, Procreate and InDesign

Winner of 2022 ACRAS Award in the category of Best Station Promotion (https://radioinfo.com.au/news/acras/).

Role: Designer

The Challenge: I was the sole designer for KIIS FM’s Set You Up for Life campaign which was one of the station’s biggest of the year. Promoted to a national audience of nearly 6.2 million. The Multi week campaign offered a prize of a 4-bedroom townhouse, electric car, and $30 000 in furniture. The project required 20+ assets across prints, digital, social, animation and large-scale installations.

The campaign involved 3 major stakeholders: KIIS 106.5 (Including the Kyle & Jackie O’s team), Wisdom Homes and Oran Park Town. Each had their own brand guidelines and expectations, which I carefully balanced to create a cohesive and engaging design solution.

The Solution: I built on insights from past campaigns, focusing on what had worked well and created flexible templates to maintain brand consistency across all assets. I also developed knives and layouts for large scall build elements and installations.

Additional assets were needed for spin off promotions like the countdown images, Friday Frenzy and Happy Hour. All of which were distinct but still on brand.

The campaign won Best Station Promotion at the 2022 ACRAS. It was a proud moment for the whole team that reflected strong collaboration, clear communication, and a well-executed creative strategy.

Role: Designer

Tools used: Photoshop, Figma, Canva, Illustrator

Role: Designer and Motion Designer

Tools used: Photoshop, Illustrator, After Effects

The Brief: As part of 6HEAD annual collaboration with Vivid Sydney, I was tasked with designing the conceptual and experiential design of 3 immersive dining rooms. The challenge is to incorporate Australia’s rainforest and coastal scenes in the rooms using lights, digital projections and physical props such as faux trees, leaves, ropes and nets.

The Solution: Created conceptual images and animations using photoshop and After Effects to incorporate these projections and props which the interior designers and activation team will take to roll out in real life.

Role: Designer, Illustrator

Tools used: Photoshop and Illustrator

The Brief: To create an experiential design for the annual Kyle & Jackie O’s haunted house at the Royal Easter Show Sydney. This particular year, the team wanted to change up the experience - using water to spray customers as an extra scare factor. I was approach to create in situ and social graphics that will support this change.

The Solution: Leaning into the ‘wetness’, I created a ‘wet zombie’ look and atmosphere. Inspired by haunted lagoons and swamp creatures of past cinematic work, I created graphic panels and socials based on this concept while still adhering to KIIS FM colours and brand guidelines.

A collection of my favourite motion graphics projects over the years

Role: Visual and UI designer

The challenge: To design a website for Isabella Cucina Italiana, an upmarket Italian restaurant in Dubai. https://isabellas.ae/

The Solution: Black and white images that alludes to timeless classic elegance portraying aspirational lifestyles. This is contrasted with pops of brand colours and rich images of food and interior design which are appealing.

Tools: Figma, Photoshop, Illustrator

Role: Designer

Tools used: Photoshop, Figma, Canva, Illustrator

Animated one sheet photos for Outside of Home Displays for up and coming releases. All key arts came from the original studios however I had the creative freedom to interpret and animate. Often I had to work with purely still images to create these motion graphics.

A series of animated banner ads to promote various movies hosted through Google ads. Designed for high visibility and user engagement across mobile and desktop placements. Used motion subtly to draw attention without disrupting user flow. Built with accessibility and fast load performance in mind

Logo lock ups for campaigns pitched for various cilents. These require me to understand the clients branding and language so I could create a personalised lock up for them.

Sudah Makan? (Have You Eaten?) Book Project

Role: Writer, Illustrator, Book Designer

This is a personal project of mine where I collated my mother’s handwritten recipes (in Indonesian) and translated them into English to compile into a cookbook. I included personal memories in the form of comics.

Tools: Water colour, Gouache, Procreate, Photoshop, Illustrator and In Design

An annual christmas animation sent out to the clients. I was responsible for the creation of the video from the concept, design, animation and editing.

Role: Designer

Tools: Photoshop and Illustrator

The Brief: Mock up event activations and designs as part of the Sales team’s pitch to various businesses.

A freelance project - custom character illustration and website design for a bible study website catering for pre and primary school students of Scott's College. I was tasked with creating the initial branding and look of the website and creating a template that the client can update himself. Built in Squarespace.

Please see live website at https://www.itelluthetruth.com/

Short reels showcasing the limited edition cocktails that get changed every 3 months