Role: Designer
Tools: Illustrator, Canva, Photoshop
The Challenge: Research shows that teachers often face demanding work pressures and feel undervalued. This contributes to burnt out and teachers leaving the profession which in turns create a shortage of educators in Australia. The ‘I Am a Teacher’ initiative aims to address this by creating a professional development program that is both practical and restorative. The logo needs to be designed to feel uplifting and inspiring, reflecting a program that not only equips teachers with skills, but also supports their wellbeing.
This was one of the directions developed for the brand refresh. While a different concept was ultimately chosen, I’m proud of the thinking that shaped this one.
Conceptual and Design Process
I started by playing around with widely recognised symbols of teaching and education such as books, apples and pencils as well as symbols of hope like sun rise, light houses and plants/nature. The aim is to move away from overly corporate and rigid ‘education’ branding and lean towards a more energetic, hopeful and inspiring logo that centers teachers and make them feel seen.
I identified the apple, sun and pencil symbols to iterate further with the rest of the team.
Final Design
The colour palette is developed from established colour psychology research.
I also developed a series of iconography which incorporates the sun rays/pencil elements as well. I also tested different contrast for WCAG compliance.
A series of Canva social templates and mock ups based on the brand guidelines.