Role: Designer
Tools: Canva, Figma, Photoshop.
The Challenge: The templates for Italian Street Kitchen EDM were outdated. Design new templates based on the new branding that are eye catching and bold while still remaining easy to follow and read. These templates are to be designed in Canva which allows for easy replacements of copy, colours and images for different campaigns.
Final Design
Old EDM
Working together with the Marketing team, I started by mocking up and finalising the necessary sections and details be added to the EDM and how to make them easily editable while remaining visually appealing in Figma before designing them on Canva.
