Role: Designer
Tools: Illustrator, Lottie, Photoshop
The Challenge: Seagrass Hospitality Group was launching a new loyalty program called the Dining Rewards Club. It needed to look premium while still staying within the Seagrass brand. The website and app needed to be intuitive, easy, and rewarding to use.
https://info.diningrewardsclub.com/
I worked with the art director, marketing, web and app development team to design the layout, typefaces and icons.
There was also an accompanying app, and I also designed some animation in Lottie.
I also designed the how to guides for both Apple and Android phones.
