Wesley Mission Western Sydney Brand & Marketing Strategy:

Challenge: A newly planted church in one of Sydney’s most diverse suburbs. 93% of Parramatta CBD residents live in high-density housing. 69% were born overseas. The need for genuine community is real and urgent. The church had no brand strategy, no marketing direction, and limited resources to work with.

Goal: Position Wesley Western Sydney as a third place: a community you belong to, not a service you attend. Research-led, resource-light, and speaking authentically to a culturally diverse, digitally native audience.

Solution: I researched global church trends, Australian faith data, and local Parramatta demographics to ground the strategy in real insight. From there, I developed brand positioning, visual language, photography direction, tone of voice, website recommendations, and a social media strategy, which I then carried through to the design of the website and flyers. The whole thing was presented

A brochure for Alan Walker Village