Italian Street Kitchen & Ribs & Burgers
Challenge:
Boost in-store sales and cut through the noise during seasonal launches.
Solution:
I designed flavour-led visuals and lock-ups that told a story, like swirling type that mimicked mango sauce or gold tones that felt rich and indulgent. Paired with appetising food styling, retouching and warm backgrounds, the ads made people almost taste the product. They performed up to 3–4× better than standard posts and lifted same-day sales by 20%.
Role:
Concept, design and art direction, food styling direction, retouching.