Ribs & Burgers EDM Redesign

Role: Designer

Tools used: Photoshop, Figma, Canva, Illustrator

Final Design

The Challenge: the templates for Ribs & Burgers EDM are outdated and did not look cohesive. Design new templates for a newsletter, new menu and offer templates that are eye catching, bold while remaining clean and accessible. These templates are to be designed in Canva which allows for easy replacements of copy, colours and images for different campaigns.

Old EDM

Working together with the Marketing team, I started by mocking up and finalising the necessary sections and details be added to the EDM and how to make them easily editable while remaining visually appealing in Figma before designing them on Canva.