The Challenge Each year, The Meat & Wine Co partners with a featured winery to offer exclusive experience packages, driving subscriber growth for both brands. I was tasked with creating social content that felt on-brand for both, while cutting through the noise to drive entries.

Solution I led with aspirational imagery, beautiful shots of the venue and guests enjoying the experience, and let strong typographic hierarchy do the heavy lifting. WIN was scaled up to command attention instantly, with supporting copy kept clean and legible.

Results Consistent engagement and subscriber list growth, year on year.