The Challenge To celebrate the opening of Italian Street Kitchen's new Perth location, the brand ran a competition giving away a trip to Italy. I was tasked with creating social content to drive entries and build excitement around the launch.

Solution I led with aspirational imagery of the Italian countryside and let strong typographic hierarchy do the heavy lifting. WIN was scaled up to command attention instantly, with a script font layered in to reinforce the brand's warmth and personality.

Results Increased subscribers and competition participants over the course of the promotion.