Winner of 2022 ACRAS Award in the category of Best Station Promotion (https://radioinfo.com.au/news/acras/).
This was one of KIIS biggest campaign of the year that goes on for weeks. Callers will call the station during specific songs and win a key that might open a constructed door on the day of the giveaway. The prize is a 4 bedroom townhouse, an electric car and $30000 worth of furnitures. I was tasked with designing the branding of the campaign. The look would then be carried across print, digital and social media assets across the special days campaign such as two key tuesdays and friday frenzy when callers could win more than one key. I also designed the countdown social assets, integrating the count down into pictures of the property which were supplied by the client.